Unlocking growth potential for Vietnam economic times and the media industry

Mr. Pham Ngoc Linh, Vice President of the Vietnam Union of Science and Technology Associations, spokeat the launch event of the Marcom-AI Platform-a technological initiative aimed at advancing the communications sector and announces the establishment of the Data and Artificial Intelligence Alliance (D.A Alliance) by Vietnam Economic Times/VnEconomy.

The launch ceremony of the Marcom-AI Platform, a technological initiative aimed at driving innovation in the communications industry, along with the official announcement of the Data and Artificial Intelligence Alliance (D.A Alliance) established by Vietnam Economic Times/VnEconomy, was held on the afternoon of June 2, 2025, in Hanoi.

In his opening remarks, Associate Professor Dr. Pham Ngoc Linh, Vice President of the Vietnam Union of Science and Technology Associations, commended the introduction of the Marcom-AI Platform and the high-tech development strategy pursued by Vietnam Economic Times/VnEconomy. He emphasized that these initiatives represent concrete and practical steps toward achieving the objectives set forth in Resolution 57.

This initiative not only reflects the pioneering spirit of a leading economic journalism agency but also strongly promotes a culture of innovation. It marks a significant advancement in the application of technology to media research and strategic development, thereby expanding the development space not only for Vietnam Economic Times but also for press agencies and businesses more broadly.

UNLOCKING NEW AND BREAKTHROUGH DIRECTIONS FOR COMMUNICATION AND MARKETING

Amidst major opportunities and challenges brought about by the digital age, VnEconomy has continuously invested in research and development to pioneer cutting-edge technological solutions. The Marcom-AI Platform is a comprehensive technology ecosystem, created through a strategic collaboration between Vietnam Economic Times/VnEconomy and leading technology partners Hemera and Actable AI Vietnam.

The Marcom-AI ecosystem includes: a next-generation CMS platform; Asko Platform, a powerful suite of AI tools tailored for journalism and media; Askonomy Smartchat, an economic information assistant; Asko Brief, an economic news summarization assistant; AskoVerse, an economic information translation engine; AskoVocal, a flexible text-to-speech converter; and Asko Vocal Premium, a solution for generating exclusive, branded voice profiles.

Assoc. Prof. Dr. Pham Ngoc Linh: "The launch of the Marcom-AI Platform is not merely the introduction of a technology product or ecosystem, but rather a sophisticated integration of artificial intelligence with cutting-edge technologies. It delivers breakthrough solutions that optimize communication and marketing processes, enabling press agencies, organizations, and businesses to move beyond traditional methods and align with global trends”.

Recognizing the strong commitment to innovation demonstrated through the launch of this technological platform, the Vice President of the Vietnam Union of Science and Technology Associations emphasized that this is not only a significant milestone for Vietnam Economic Times/VnEconomy, but also a notable achievement for the Union itself.

Associate Professor Dr. Pham Ngoc Linh also shared that he has closely followed VnEconomy’s digital transformation journey since its early days. In an era defined by the rapid expansion of the digital economy, where data and artificial intelligence (AI) have become critical drivers of growth, Vietnam Economic Times/VnEconomy has demonstrated foresight by embracing technology, leading in research and investment, and now launching the Marcom-AI Platform which is a comprehensive technology ecosystem aimed at opening new and breakthrough directions for communications and marketing.

“This is a compelling demonstration of Vietnam Economic Times' unwavering commitment to innovation," the Vice President of the Union remarked, adding that the launch of the Marcom-AI Platform represents far more than the introduction of a technology product or ecosystem. "It embodies a sophisticated fusion of artificial intelligence and advanced technologies, delivering transformative solutions that streamline communication and marketing processes. This enables media organizations, institutions, and businesses to break free from traditional methods and stay ahead of global trends”.

LEADING THE WAY, INSPIRING AND ADVANCING THE SPIRIT OF INNOVATION

The leader of the Vietnam Union of Science and Technology Associations also commended Vietnam Economic Times/VnEconomy for its steadfast commitment to accompanying businesses and supporting the national economy over the past three decades. Now, in its role as an "economic information hub in Vietnam," the publication continues to affirm its leadership in promoting the adoption of high-tech solutions.

The Marcom-AI Platform is not only a symbol of innovation, but also a significant leap forward in applying technology to communication strategy development and research. It expands the space for growth not only for Vietnam Economic Times itself, but also for other media agencies and businesses. This advancement not only helps increase revenue but also fosters stronger, more sustainable development for all stakeholders in the future.

Mr. Dao Quang Binh, Chairman of the Editorial Council and Editor-in-Chief of Vietnam Economic Times/VnEconomy, as well as CEO of the Asko Platform AI Ecosystem, delivered the opening remarks at the launch ceremony of the Marcom-AI Platform.

He emphasized that the development of the Marcom-AI Platform ecosystem and the high-tech orientation of Vietnam Economic Times/VnEconomy are practical and concrete steps toward realizing the goals set out in Resolution No. 57-NQ/TW dated December 22, 2024, issued by the Politburo, which focuses on breakthroughs in science, technology, innovation, and national digital transformation.

This initiative not only reflects the pioneering spirit of a leading economic media agency but also contributes to promoting a culture of innovation and accelerating digital transformation across society.

Speaking as Vice President of the Vietnam Union of Science and Technology Associations, Dr. Pham Ngoc Linh affirmed that the Union will work closely with relevant ministries, agencies, and stakeholders to mobilize and connect vital production resources, including investment capital, high-quality human resources, and specialized training programs to support the success of breakthrough technology projects.

“This initiative, we believe, will serve as a catalyst for the sustainable development of Vietnam Economic Times, while also contributing meaningfully to the broader advancement of Vietnam’s digital economy,” he stated.

Dr. Pham Ngoc Linh extended his congratulations to Vietnam Economic Times/VnEconomy on the successful launch of the Marcom-AI Platform ecosystem, commending their continuous efforts to deliver value to the community. He expressed his hope that the publication will reach significant achievements in leading the adoption of cutting-edge technologies, thereby making a meaningful contribution to the implementation of the goals set out in Resolution 57-NQ/TW.